The influence behind the concept of the MedDash, an application designed to help drugstore units, is the ongoing COVID-19 pandemic that has disrupted almost all aspects of life, including how people access goods. While Indonesia`s most prominent delivery hailing applications garnered triple revenue with an estimate of $500 million collectively on the second and third quarter of the pandemic as home deliveries have been viewed as a solution to attend to the needs of families and senior citizens brought by the COVID-19 pandemic (Unnikrishnan, A., & Figliozzi, M. A.,2020). Given this situation, the proponents came up with MedDash, an Android mobile application. The platform aims to give drugstores an online avenue to sell their products, such as medicine and other essential medical equipment, and help them generate additional sales during and after the pandemic, and simplify control in one place. The primary targets on the list are the retail pharmacy companies in Jakarta, while the secondary target markets are medical clinics and hospitals with drugstore units. The framework used for the study is Porter`s Five to understand the forces that shape the competition within an industry. The Porter`s Five can help MedDash adjust its strategy to suit its competitive environment and yield gains that sustain the business. Additionally, the service blueprint is used to portray how the business model works and show the flow of the business operations. It can visually help the proponents and readers clarify how the components included in the blueprint interact. Also, it can point out the possible sources of dissatisfaction within a service experience. To check whether the service is suitable for the target market, the researchers conducted a market demand analysis to identify if there is a promising market that is profitable and worth venturing in, calculated the projected sales of a prospective client, and held a focus group discussion with a group of individuals working in the pharmaceutical industry.
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