Umiinog ang papel sa pagsusuri sa mga Pinoy meme na kumakalat sa social media sa eleksyoneleksiyon 2016. Binigyang-tuon dito kung papaano binubuo ang mga meme at mga isyung pampolitika sa likod ng mga ito. Gayundin, inalam kung papaano ginamit bilangbílang kontra-gahum ang mga meme sa eleksyoneleksiyon. Lumabas sa pagsusuri na ginamit bíilang sisteng kontra-gahum ang mga meme sa eleksyoneleksiyon sa paghahari ng mga kandidato. Nabuo ang mga meme sa isang carnivalesque na pamamaraan. Nalaman na ang sumusunod ay ang labintatlong (13) paraan ng pagbubuo sa mga meme sa eleksiyon: paggamit ng kilalakilaláng personalidad, paglikha ng bagong larawan, paggamit ng mahalagang pangyayari, paggamit ng pelikula/palabas, screenshot, paghahanay ng mga larawan, pagbuo ng salita sa tambalan at pagdaragdag ng salita sa pamamagitan ng dayalogo diyalogo, salita sa orihinal na larawan, at direktang sipi sa mga larawan at popular na linya. Ang mga isyu sa likod ng mga meme na nasuri ay napa tungkol sa ugali ng kandidato, kwalipikasyon para sa posisyon, paglalaban-laban ng mga kandidato, pagkapanalo para sa posisyon, integridad ng kandidato sa panunungkulan, mga iniuugnay sa kandidato, katatawanan, at pagsuporta sa kandidato. Lumitaw na ginagamit ang mga meme sa eleksyon eleksyon para sa panunuligsa, nagpapaalala sa mahahalagang pangyayari, propaganda, at katatawanan. Ang mga meme bilangbílang kontra-gahum ay ipinakakalat ng lipunan dahil ito’y napapanahon para sa mensahe ng pagtutol, pagsang-ayon, at pagsulong ng kaisipan. This study analyzes the Filipino memes that spread on social media during the 2016 election. The analysis examines how the memes were made, what political issues are behind them, and how they were used as a counter-power in the election. In this study, the memes in the election appear as a counter-power system for the candidates. Memes are formed in a carnivalesque way. The study found that there are thirteen (13) ways memes are formed during election: the use of well-known personalities, creating new images, access of precious circumstances, use of films/tv program, screenshots, aligning of images, creating a word from the pairings and adding of words using dialogue, word in the original image, and direct quotations of images and popular line. The issues behind memes that were evaluated are the following: the behavior of candidates, qualification for the position, competition of candidates, winning for the position, integrity of candidate in the office, association for the candidate, humor and support for the candidate. Memes are used during election for criticism, reminding of important events, propaganda, and humor. Memes as counter-power circulated by society because they are timely for the message of resistance, approval and promotion of ideas.
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