The Use of Importance-Performance Analysis in Evaluating Student Satisfaction in University of Makati

[1] Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), pp 528-540. Retrieved from https://doi.org/10.1108/03090569710176655

[2] Jude, L., Kajura, M.A., & Birevu, M.P. (2014). The Use of Importance_x0002_Performance Analysis in Evaluating Japan`s E-government Services. International Journal of e-Education, e_x0002_Business, e-Management and e-Learning, 4(2). April 2014

[3] Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology,strategy, 7th ed.Pearson

[4] Martilla, J.A., & James J. C. (1977). Importance-performance analysis. Journal of Marketing, Jan 1977, pp.77-79. Retrieved from umnaw.ac.id/wpcontent/uploads/2019/02/Importance_x0002_performance-analysis-Martilla-James-1977.pdf

[5] Mourkani, G.S., & Shohoodi, M. (2013). Quality Assurance in Higher Education: Combining Internal Evaluation and Importance-Performance Analysis Models. Middle-East Journal of Scientific Research 15(5):643-651.

[6] Napitupulu, D., Rahim, R., Abdullah, D., Setiawan, M.I., Abdillah, L.A., Ahmar, A.S., Simarmata, J., Hidayat, R., Nurdiyanto, H., & Pranolo, A. (2018). Analysis of Student Satisfaction Toward Quality of Service Facility. Joint Workshop of KO2PI 2017 & ICMSTEA 2016

[7] Onditi, E.O., & Wechuli, T.W. (2017). Service Quality and Student Satisfaction in Higher Education Institutions: A Review of Literature. International Journal of Scientific and Research Publications, 7(7), July 2017

[8] Ormanovic, S., Ciric, A., Talovic, M., Alic, H., Jeleskovic, E., & Causevic, D. (2017). Importance-performance analysis: Different approaches. Acta Knesiologica 11, pp. 58-66. Retrieved from http://actakinesiologica.com/wp_x0002_content/uploads/2018/Ormanovic-2017- Supp2-9.pdf

[9] Ramirez-Hurtado, J. (2017). The use of importance-performance analysis to measure the satisfaction of travel agency franchisees. Revista de Administracão de Empresas. Retrieved from http://doi.org/10.1590/s0034-759020170105

[10] Silva, F. & Fernandes, P. (2010). Using importance-performance analysis in evaluating institutions of higher education: a case study. 2010 International Conference on Education and Management Technology. Retrieved from http://core.ac.uk/download/pdf/153404648.pdf

[11] Weerasinghe, IM.S., Lalitha, R., & Fernando, S. (2017). Students` Satisfaction in Higher Education Literature Review. American Journal of EducationalResearch, 2017, 5(5) 533-539. Retrieved from http://pubs.sciepub.com/education/5/5/9

[12] Wong, M.S., Hideki, N., & George, P. (2011). The use of importance-performance analysis (IPA) in evaluating Japan`s e-government services. Journal of Theoretical and Applied Electronic Commerce Research 6(2), p. 17-30. http://doi:10.4067/S071818762011000200003