Protecting biodiversity could be one way of combatting climate change and creating sustainable employment in the countryside. This strategy can become more palpable if protection is accorded to specific ‘terroirs’ (kapookan) in the Philippines whose products are unique because they result from the interplay between an ecosystem and a cultural tradition. Internationally, both in Europe and Asia, the labelling system called “Geographic Indications” is being used to protect such localities and their products. The essay looks into how these two concepts, “terroir” and “Geographical Indications” could help protect biodiversity and the rural sector in the Philippines. On the one hand, it shows how issues raised by the implementation of the two concepts are meaningful to anthropology. On the other hand, it shows how anthropology could contribute to broadening and deepening these concepts. Because anthropology examines the interaction between communities and their ecosystems, it can locate and define particular terroirs. Moreover, because anthropology tries to interpret objects in their concrete particularity, it can highlight why a particular product is unique both nationally and internationally. Finally, recent anthropology has become more sensitive to the impact of outside forces on the environment. Sadly, international forces are intervening in the implementation of a meaningful version of Geographical Indications.
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