Are future Philippine business professionals afraid to speak? A communication apprehension profile of accounting and tourism majors

Article Details

Juli Anne z. Darang, piapatriciatenedero@gmail.com, Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines
John Paul G. Diwa, , Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines
Dianne Patricia S Domasig, , Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines
Kristelle Mae D. Lubong, , Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines
Pia Patricia P. Tenedero, , Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines
Alberto M. Tuazon, Jr, , Alfredo M. Velayo College of Accountancy University of Santo Tomas, Philippines

Journal: Asian Journal of English Language Studies
Volume 3 Issue 1 (Published: 2015-12-01)

Abstract

Several research highlight communication apprehension (CA) among business students, but no known studies have validated this situation in the Philippines. Thus, this study compares and analyzes the communication apprehension levels of Accountancy and Hotel and Restaurant Management (HRM) students from a top Philippine university. McCroskey’s Personal Report of communication Apprehension (PRCA-24) was used to gather data from 242 final-year business students (166 Accountancy, 76 HRM). The results show that Accountancy students scored a slightly higher albeit insignificant overall CA level. The scores of the two cohorts in the four common communication contexts (i.e., interview, presentation, conversation, and group discussion) also did not vary significantly; the findings also confirm no significant relationship between CA and two factors typically linked with speaking competence: gender and type of high school attended.

Keywords: Communication apprehension, accounting education, tourism education

DOI: https://ajels.ust.edu.ph/wp-content/uploads/2022/07/4-Are-future-Philippine-business-professionals-afraid-to-speak_-A-communication-apprehension-profle-of-accountancy-and-tourism-majors.pdf
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